M2:2012 presents: Trend seminar with Elin Frendberg

Submitted by Julie Rosenthal Brydolf on Tue, 2012-04-10 15:33
Sales manager and analyst at Prime & United Minds. In 2009 she was nominated for Rookie of the year in the PR industry. In 2011 she was rewarded gold in “Spinn” for the best mass media campaign of the year.
Event settings
Place: 
Torsten
Date: 
2012-04-24 12:00 - 13:00

An interactive seminar about the general tendencies in the world around us.

What are the current trends? Who are the people from the 80’s?

How can we use fascinating knowledge about this to create original communication?

Elin will shed light on the trends in the contemporary society along with definition of different, and difference between, very separate target groups. With concrete examples you will get an insight in the craftsmanship of using the information available in our human environment to produce great communication. There will be plenty of room for engagement, questions and discussion on the topic!

This is what will be covered:

  • -  Learning about trends in the world

  • -  Understanding target groups and how to apply trends to reach them

  • -  Using trends and target groups to create fascinating communication

    Prime is one of Europe ́s leading communications agencies. Based in Stockholm with offices in Brussels and New York, the group consists of more than 130 specialists in all aspects of marketing, public affairs and crisis management, corporate communications and business intelligence. United Minds, part of the Prime group, provides comprehensive business intelligence services. 

    This presentation will be held in Swedish!

    Lunch will be served.

Groups: