M2:2012 Presents: Sara Öhrvall

Submitted by Malin Axelson on Thu, 2012-03-29 08:35
Sara Öhrvall, Head of Research & Development at Bonnier, will be guesting M2 to hold an inspiring lecture to share some of her great knowledge and experience in the field of Media & Marketing. Examples from Sara's career before Bonnier: Founder and CEO at Ninety Concept DevelopmenV, CEO and partner at Differ and Development Manager for Volvo's niche cars.
Event settings
Place: 
Torsten
Date: 
2012-04-26 09:00 - 10:00

"Media Disruption: Endless Market Opportunities"

The media market is in turmoil and right now everything is possible. There has never been a greater moment to innovate new media concepts. There are new distribution systems providing immediate global access, new digital publishing tools allowing for beautiful presentations of media products, new advanced technologies facilitating advanced data aggregation and new touchscreen devices on which users are ready to consume, act and pay. All of this in a social media environment where strong ideas gets superpower.

Using real life cases as examples, this presentation will give an overview of the opportunities for product and service innovation in the new media market place and discuss key success factors for launching and marketing innovative ideas.

This presentation will be held in English. Breakfast will be served.

Groups: