Information from SSE regarding art installation in the Atrium

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Since spring 2013, Magasin 3 has been screening a series of nine seminal films from its own collection in the Atrium at SSE. From Monday, September 23, a new film "360 degrees" will begin running

A new film from Magasin 3 will begin running on Monday

Since spring 2013, Magasin 3 has been screening a series of nine seminal films from its own collection in the Atrium at SSE. From Monday, September 23, a new film "360 degrees" will begin running.

 

The impetus for this joint initiative is the desire to encompass and convey the distinctive experimental spirit and new ways of seeing represented by these films. Through this project, Magasin 3 hopes to communicate – together with SSE – their shared conviction that art is a form of expression that continues to grow and enrich all the while it is seen and challenged by new audiences in new situations.

 

“We hope that students – as well as visitors to our Atrium – will experience Stockholm School of Economics as a fertile learning environment – in scientific and practical terms – and will acquire knowledge in many different ways. These films represent a distinctive experimental spirit that is also found in our curricula and research,” says Vice President Lars Strannegård.

 

Magasin 3 in Frihamnen, Stockholm, is one of Sweden’s leading institutions for contemporary art. The museum opened in 1987 and today has one of Sweden’s most significant collections of contemporary art. Magasin 3 has introduced several of the world’s foremost artists to Nordic audiences, such as Ai Weiwei, Pipilotti Rist, and Tom Friedman. The operation is run as an independent cultural institution by Proventus AB, a privately held group.



About "360 degrees", by Smadar Dreyfus
The film 360 degrees consists of a single panoramic shot recorded in real time, as the sun sets on a Mediterranean beach located between Tel-Aviv and the ancient city of Jaffa which has a mixed Arab-Israeli population. The film offers a glimpse of a particular time and place and represents, as the artist puts it: ”a gaze that moves slowly and lets reality unfold in front of you in real time.” ”There was such a variety of people using this space” Dreyfus continues, ”and I decided to look more closely at this context of apparent coexistence.” (Magasin 3 catalogue, conversation with Tessa Praun, 2009). As time progresses and the landscape of the film grows darker, we become accustomed to hearing fragments of voices and watching people drift by in real time. Through this technique, we become absorbed in the reality of the film, becoming part of the topography of the scene as it is gradually softened by the dusk. The film’s portrayal of everyday life in a conflict zone, brings us closer to it by activating a sense of intimacy and familiarity. The film represents a tender expression of how individuals find a way to co-exist even under the ongoing burden of historical and political conflict.

About the artist


Smadar Dreyfus was born in Israel in 1963, and has been based in London since 1990. She studied at the Bezalel Academy of Art and Design, Jerusalem, the Royal College of Art, London, and the Slade School of Fine Art, London. Her work Lifeguards was included in the 2005 Istanbul Biennial, where it attracted much critical acclaim. Solo exhibitions include Magasin 3 (2009), Extra City Kunsthal Antwerpen (2008), the Victoria Miro Gallery, London (2006), IKON Gallery, Birmingham (2005). Recent group exhibitions include ARTLV, Tel Aviv, (2009) and "Trial Balloons" at Museo de Arte Contemporáneo de Castilla y León MUSAC, Spain (2006).

 

For more information, contact:
Lars Strannegård, lars [dot] strannegard [at] hhs [dot] se, 08 736 9049

Published 2013-09-20 17:59 by Rosita Johansson for SASSE Secretary

1 Comments

  • Angelica Idenving

    I enjoy the art work provded by Magasin 3, but I want to suggest a alternative use of the screen. Imagine coming to SSE as a guest and be publicly greeted in the Atrium. Not only is this a nice gesture, it also promotes awareness regarding events and activities among students and staff. The screen could also recognize special staff and student achievments. Such an (temporary) alternative display would draw more attention to the screen, and to the displayed art.