Lunch Panel Debate with Save the Children, Electrolux, Prime & The Good Guys

Today, corporate social responsibility is something expected, not very remarkable or for that matter, profitable. A corporate social initiative however can be all that, and especially if based on a genuine business stake. In a panel debate, Save the Children, Electrolux, Prime and The Good Guys discuss the potential for combining corporate and societal value creation.

Participants:

Elisabeth Dahlin, Secretary-general at Save the Children

Martin Hörnqvist, Global Vice President, Marketing Strategy and Consumer Insight at Electrolux

Tom Beckman, Creative Director and Partner at Prime

Estelle Joubert Westling, Strategist at The Good Guys

Moderator: Ellen Kvarby, SSE student and former M2 project manager (2009)

The panel debate will be held in Swedish.

Lunch will be served to all participants.